UK Sponsorship Report – Insight & Attitudes
Did you know that the City of Salford is sponsoring The BBC Philharmonic Orchestra to the extent of $40 million? Or that Roger Federer’s deal with Nike is worth $118 million? Or that food brands are seen as the second most appropriate brands for sponsorship?
Download entire article >>Sports Marketing Surveys Breast Cancer Day
Sports Marketing Surveys embraced Breast Cancer Day on Friday 31st
October 2008 by all staff wearing pink and giving a donation to the
charity. Over £100 was raised exceeding previous years’ contributions
to the charity. The winner of the best outfit was Kathy Rendall who took
“pink” to the limits…
IFM AND SPORTS MARKETING SURVEYS PARTNER IF SPORT FORUM IN LAUSANNE
Newly merged IFM/Sports Marketing Surveys are proud to announce that they will partner the IF Sport Forum in Lausanne in November. This annual invitation only forum brings together all the International Federations to discuss current topics of mutual interest.
Download entire article >>Financial Institutions Should Continue Sponsorship
Most sports followers feel that despite the current problems, banks & financial institutions should continue their sponsorship programmes. In the current climate, any cutbacks should be on advertising rather than sponsorship.
Download entire article >>Sports Marketing Surveys and Genesis announce strategic alliance
Sports Marketing Surveys has formed a strategic alliance with Genesis in Ireland to develop models of evidence based partnership solutions throughout the Irish sponsorship and sporting marketplace.
Download entire article >>Increased Public Confidence in London 2012 Team
Despite the extraordinarily high standards set by the spectacular Beijing Games, confidence in the Team behind the London 2012 games has increased dramatically, with 64% of the UK public agreeing with the statement “I am confident in the team behind the London 2012 Olympic Games”. Only 18% did not agree with this statement, with the balance having no view.
Download entire article >>Olympics Impact August Golf Roundage
A survey amongst regular golfers suggests that during the 16 days of the Olympic Games, a combination of non-stop interactive TV coverage and the least sunny August on record caused golf to lose a total of some 900,000 rounds!
Download entire article >>Beijing Opening Ceremony Smashes Records despite many not viewing for "political reasons"
The Beijing 2008 Olympic Opening Ceremony received record viewing
figures and high levels of interest amongst the UK population, with only
17% of the UK population having no interest in the Games and 41%*
watching at least some of the Opening Ceremony, according to a recent
poll carried out by Sports Marketing Surveys.
Measuring your sponsors media impact
Continuing our long-standing relationship with the Guinness Premiership clubs we are pleased to offer you our media evaluation service for this season allowing you to: …
Download entire article >>Are you pricing your sponsorships accurately?
Sports Marketing Surveys’ Valuation Model delivers a thorough assessment of your sponsorship package to provide a fair contract price for the rights on offer. Assessing the worth of sponsorship packages is one of the biggest challenges for rights owners, brands and agencies.
Download entire article >>Sports Marketing Surveys Launches New Website
Sports Marketing Surveys, the independent sports & sponsorship agency, has launched its new website offering information on its widening portfolio of services and global reach
Download entire article >>Major sporting double for Wilson Sports Goods
In a period of only 3 weeks Wilson Sports Goods have achieved a remarkable result at two of the World’s greatest sporting events.
Download entire article >>Environmental sponsorships increase ten fold in ten years!
According to The World Sponsorship Monitor published by Sports Marketing Surveys – the global sports market research company, more and more companies are becoming involved in environmental sponsorships.
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