February

Golf Salary & Benefits Study 2010 - A First for Global Golf

Colt Mackenzie McNair, the golf industry’s premier executive search and recruitment specialist, haspartnered with IFM Sports Marketing Surveys, experts in delivering first class analysis and market insight, to launch a golf industry first, the inaugural ‘Golf Salary & Benefits Study 2010’.

January

SARU to Undertake Comprehensive Fan Research

The South African Rugby Union is currently busy with a comprehensive research survey and the aim is to ultimately understand the rugby supporters better and to deliver a better product in a tightly contested sports entertainment arena.

Sports Marketing Surveys Tees up New Studies on Ryder Cup and Cricket

Ryder Cup Europe, organiser of the European leg of golf’s Ryder Cup, the biennial team competition between USA and Europe, has appointed IFM Sports Marketing Surveys, the UK-based research consultancy, to undertake economic impact studies on the 2010 and 2014 competitions, taking place in Wales and Scotland respectively.

West Indies Cricket Board WICB joins forces with global research company

ST. JOHNS, Antigua – The West Indies Cricket Board (WICB) has appointed global sports agency, IFM Sports Marketing Surveys UK to undertake research on cricket in the region, as its research consultant. The agency will provide an audit and valuation of the WICB’s major domestic and international sponsorship packages and help the Board develop an understanding of the West Indian cricket fan to enhance the organisation’s sponsorship and marketing proposition.

Ryder Cup Europe announces new economic impact studies

Ryder Cup Europe has selected IFM Sports Marketing Surveys to undertake Economic Impact Studies on The Ryder Cup contests between Europe and the United States at The Celtic Manor Resort, City of Newport, Wales, in 2010 and at The Gleneagles Hotel, Perthshire, Scotland, in 2014.