JULY
GOLF MONTHLY - STATE OF THE GAME
Golf Monthly talks to Peter Dawson about a recent survey devised
by The R&A and Sports Marketing Surveys to assess our attitudes
to the game in the UK, before analysing some of its key findings.
The Indian Premier League bowls SuperSport audiences over
Following the improvement strategy which is already planned for the 2009 FIM
Motocross World Championships, series promoter Youthstream announces another
step forward for the next season.
SIMON RINES – SPONSORSHIP CAN BE MEASURED!
The marketing community has traditionally been sceptical about
sponsorship measurement but a new report from International
Marketing Reports, Driving Business Through Sport – Strategy &
Research, claims that scepticism is now misplaced. Report author,
Simon Rines, says research companies have recently made massive
strides to counter sponsorship analysis problems.
Tennis is 'Good for Sponsors'
This year ’s Wimbledon has been as enthralling as ever. The first week was
littered with the fall of top-seeds and tournament favourites Sharapova and
Ivanovic and the unexpected progress of high -profile but underachieving
Marat Safin.