Fans go to extraordinary lengths to play and follow sport. Sport impacts on their life and the interaction in turn affects their behaviour in terms of sports good purchases, day to day living and attitudes to life.
Sports Marketing Surveys understands how sport impacts on a persons leisure time and has a database full of crucial information for any company involved or wanting to get involved in sport at any level. We can analyse participants, attendees and TV viewers across the globe.
Our Player and Fan surveys in Europe and the USA provide essential insights into levels of participation and following through key media. They delve into attitudes to sponsorship, following of teams, opinions of sporting personalities and ultimately how their purchasing patterns are affected through lifestyle characteristics. For more information on these reports contact us.
Sports Marketing Surveys are able to undertake bespoke studies or access their database of data to provide key information and data for clients targeting a specific sport, audience or lifestyle. Contact us for an ad hoc query.