Companies are taking the opportunity to use experiential activities at events and venues to engage with their target audience.
Sports Marketing Surveys use a range of methodologies to interview spectators, guests, participants and TV viewers of events to provide:
- In-depth analysis of profiles (linking to demographics, lifestyles and products/services)
- Sponsorship awareness and impact
- Facility ratings
The sale of naming rights for venues is increasing and Sports Marketing Surveys undertake valuations to estimate the fair market value to a sponsor.
Our economic impact studies gauge the return for a venue, city or region hosting an event with the wider perspective of social and environmental impact also measurable.
For major global events, we undertake compliance monitoring to protect sponsors, broadcasters and rights holders from ambush marketing and infringement of intellectual property and brand marks.
For more information contact us.